OVERVIEW:
Casa Hotels offers a contactless experience and has a great location in Miami but it does not have amenities. It is designed for the traveler who wants to authentically experience their destination.
STRATEGY:
Position Casa as the no-ego hotel.
‘Casa’ means home. And home is all about what’s familiar. But the traveler leaves their own space of comfort to look for something new. They’re not looking for another casa.
IDEA:
Change Casa’s narrative of “Home Away From Home”
WHY?:
Because when you are at home:
*You are too comfortable
*Don't always want to go out and explore the city
*Have to follow certain rules out of respect for the household
This is…
Social Media: Instagram Feed
Encourage audiences to engage with the @hotels.casa Instagram page by tagging and posting where they will be out exploring, instead of staying in bed.
These signs can even be produced and given to hotel guests to place on their room doors for a more personal touch.
Social Media: Instagram Stories
Encourage audiences to engage with the @hotels.casa Instagram and generate content by producing a custom stories template.
This stories template can be filled in by guests and the responses can then be shared on Casa’s stories.
Social Media: Instagram Stories
Your stay at a Casa hotel means immersing yourself in Miami life.
When you’re out experiencing all of the exciting sights and local spots of Miami, the only thing you’ll want to miss are those nonstop calls going straight to voicemail.
Sorry, this traveler can’t come to the phone right now.
Social Media: Tiktok
For our younger Gen Z audience that seeks to experience all Miami has to offer. Staying at your own “casa” comes with its own set of rules, but not when you stay at a Casa hotel.
Bed/furniture installations located in various locations such as Miami Design District, Wynwood, etc. during Art Basel week that can serve as an art installation to encourage people to book Casa hotel.
